Unfortunately, many individuals or professionals do not spend as much time as they should on listing their properties on short-term rental platforms, which can lead to important parameters being left unregulated and ultimately negatively affecting the performance of their properties in terms of bookings and, as a result, turnover.
There is also a widespread misconception that listing on a single platform is sufficient for short-term rental success.
To address these challenges, we have developed a solution that caters to each of these needs:
1. Expand your reach: Leaving your property solely on Airbnb is not the optimal strategy. Expand your listing to all major rental sites to tap into a wider audience and increase your chances of bookings. Optimize your listings accordingly, taking advantage of the unique features and tools offered by each platform. This multi-platform approach will generate multiple streams of bookings simultaneously, maximizing your occupancy rates. Aim to list on 6-7 platforms simultaneously for optimal coverage.
2. Centralize management: Consolidate all your rental listings under a single management system. This will streamline the process of managing your calendars, rates, and guest communications, even from your mobile device.
3. Eliminate booking fees: Implement a strategy to capture a portion of bookings directly, bypassing the fees charged by rental platforms. This can be achieved by creating targeted ads that drive inquiries directly to you. To facilitate direct payments, we can assist in setting up an appropriate payment method. Initially, allocate a budget of $5-$10 per day to test this approach for 2-3 months, depending on seasonality, and evaluate its effectiveness for your specific situation.
4. Enhance listings: Many times, property descriptions and texts are not written effectively, raising more questions than they answer, leading to hesitation among potential tenants. This can be addressed by improving the clarity and conciseness of your listings. Additionally, landlords often fail to utilize fully the available settings on rental platforms that can significantly enhance bookings. This includes optimizing pricing strategies and discount options.